okay Cupid is changing just how people utilize dating apps amid a worldwide expansion

okay Cupid is changing just how people utilize dating apps amid a worldwide expansion

Tuğçe Yılmaz’s most recent long-lasting relationship began on okay Cupid.

Yılmaz, a 30 something nonprofit worker in Istanbul, Turkey, launched within the application and delivered a “like” into the man she’d then date for the following two . 5 years, she told Yahoo Finance in an meeting.

They relocated in together per week she said laughing, he came over one day and didn’t leave .Yılmaz and her then-boyfriend are no longer together, but her experience is one OK Cupid is trying to replicate and optimize even further for others throughout the Middle East and Asia after they started dating or more accurately. OK Cupid, owned by the Dallas, Texas based business Match Group, has also been pressing into worldwide areas by offering an even more type that is tailored of matchmaking, according to each country’s cultural norms and predilections. In shirking the universal snap “swipe right, swipe left” approach familiar to many other services and products in the Match brand profile, okay Cupid is trying to satisfy a niche Match’s other brands have actually yet to fill. More especially, okay Cupid happens to be building away a step-by-step roster of concerns for users to complete that touch from the ethical, ethical, governmental and social conditions that talk to each particular tradition. Users do not need to respond to every question that is single their pages, however the feasible questions quantity into the hundreds.

That strategy has paid down in nations like India, an evaluation ground for okay Cupid’s more approach that is country-specific. Since localizing the item just last year, okay Cupid’s downloads in Asia increased 15-fold, or by 1.4 million, within the 90 days finished September 2019, outpacing competitor Bumble and local Indian dating app Shaadi, a spokesperson for Match Group told Yahoo Finance. Continue reading “okay Cupid is changing just how people utilize dating apps amid a worldwide expansion”